New Chapter

About the brand: New Chapter was founded in 1982 and is based in Vermont as an organic herbal supplements maker. All of their multivitamins are fermented with whole foods and beneficial probiotics. Their unique 2-step method brings greater vitality to their vitamins, minerals, and herbs and makes them easily digestible. This company was acquired by and still operates as a subsidiary of The Procter & Gamble Company. It has 250 employees with estimated sales of $150 mil.

“We’re committed to using ingredients you can trust—like whole fruits, vegetables, herbs, and mushrooms. We source sustainably whenever possible, nourishing body and soul with the healing intelligence of pure whole foods and herbs. We’re also leading advocates of the non-GMO movement, with all of our multivitamins and many other supplements Non-GMO Project Verified.” according to the company website.