About the brand: L’il Critters and Vitafusion,  both brands owned by Northwest Natural Products based in Washington State,  are two extremely popular gummy vitamin brands, one for kids and one for adults.

Since 1998, this company has revolutionized the dietary supplement industry with five simple words: “We Make Nutrition Taste Good.™”

“Vitafusion is as obsessed with fruit trees as bees are with honey! Our fruity fascination takes on many forms. We appreciate the satisfying snap of an apple breaking free from a branch. We live for caressing knotty bark through our gardening gloves. We tell anyone who will listen that TWO fruit trees provide enough oxygen for one person to breathe their ENTIRE lifetime! ” according to the company website.

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